Today in Goodness

Today’s quick hits from the goodness trail.

Visions of suger plums and all kinds of goodness danced through the heads of those attending the first day of TedGlobal. This is seriously worth reading for it’s perspective, happy news, jaw-dropping news and more. Money quote:

(R)esearch Sheryl WuDun cited show(ed) that once your basic needs are met, very few things can elevate your level of happiness and contributing to something bigger than you are is chief among them.

Stanford business students once again kick around How Do You Teach Social Good? This post proposes that you focus on others, make ripples and remember that big business can be a force for change. OK, I have to admit that my bias is showing. That last point makes my skin crawl for some reason.

Goofing around on Google today brought me to the Wiktionary page for goodness. Interesting.

And then I stumbled into the Goodness500, which ranks corporations on their social responsibility and has, beyond the doubt, the funniest brand image I’ve ever seen — the cat in the suit.

Finally, I happened upon this debate about whether all religions are the same, or whether the mere idea that all religions “are different paths to the same God” is not only untrue, but also disrespectful and dangerous.

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4 Responses to Today in Goodness

  1. I gotta say, I’m a big skeptical of the Goodness 500. While I don’t see BP on the list, I do see any number of companies that have engaged in behavior I would not classify as good, from raising health insurance rates unduly to contributing to the financial mess we’re still digging out of. Are the authors of this list serious.

  2. Goodness500 says:

    Hi Nancy,

    Thanks for your comment! We rank the biggest (not necessarily the best) publicly traded US companies based on a variety of social, governance, and environmental factors. We hope that this approach gives large companies the incentive to compete not only profitability, but also on being socially responsible. We think you raise a great point, and will attempt to be clearer as we get ready to launch our new data-set.


  3. dianesilver says:

    Thanks for the comment, Goodness500. May I ask another couple of questions? What kind of response have you gotten to your project? How long has it been going on? Are you funded by someone and/or an organization, or is this a volunteer, labor-of-love effort? Also, why not rank the best as opposed to the biggest? Many thanks!

  4. More details about the criteria being used to evaluate the companies would help. Right now all I could really tell from the list was the amount of charitable donations.

    But I do think it’s a good goal to make companies sensitive to their ranking on social responsibility.

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